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New business owners are often unaware that there is a level of etiquette that must be applied to an email promoting campaign. There is a certain way to handle marketing with email professionally that will keep your customers happy and looking forward to receiving communications from you. Keep reading for some great etiquette tips for your marketing with email campaign.

Remain consistent at all times. Stay with the same logo and color scheme in your email. Choose a font everyone can read easily. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. In e-mail marketing, familiarity is very, very important.

Make your emails content rich. Put some helpful information in emails and don't just put in information related to sales. Present special articles or information that is unique to the email and not your site. Include offers for your products or services. Send out holiday greetings and specials, not just when you desire something.

TIP! To get customers enthused about getting your emails, give prizes away through your newsletter. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list.

Make subscribing to your mailing list a two-step process. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.

Email Programs

Try using fewer graphics in your email campaign. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer's inbox.

TIP! Try out new formats with your email. Always place new offers and the most vital information at the top of the emails you send.

Branding your email promoting in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will make you instantly recognizable to your readers.

Have a look at some examples of spam so that you will be aware of what to avoid doing. Sign up for a free email account, post your new address around the web, and watch the spam roll in. See what those emails are doing wrong and then change your strategy. Taking measures to keep you from spammers can boost your brand's credibility.

Make sure everyone on your marketing list has given you permission to email them. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.

TIP! Keep your style and format the same for each email you send out. Your emails should use the same logo and colors.

Occasionally mix your format up to add personality. If your emails are typically HTML, try sending some out in plain text here and there. When done judiciously, it can make your customers feel a personal connection to you and your products.

Include calls to action when creating emails. Let your email recipients know what they need to do by telling them directly. When you include links, be sure to make them easily seen and even include instructions that cover how the links should be used. Include these sections in the top and the bottom of your message.

People will appreciate you valuing their time and sending out interesting emails. Don't abuse their confidence or insult their intelligence by sending them blatant sales petitions. Every email should have something relevant, like tips or discounts.

TIP! It is smart to allow interested parties to double opt-in before receiving emails. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.

Avoid adding email addresses that don't give you prior permission. Don't alienate potential customers by sending unsolicited emails. Nothing positive can result from such actions. Some email providers view these actions as spam and may terminate your service.

Use multi-part emails to ensure that your reader is able to see the content. These are emails that include both HTML and plain text content, so that they will display appropriately no matter which option the recipient favors. This is worth the time you spend on it, because plain-text subscribers won't stay subscribed to HTML-only lists for long.

It is generally good practice to have your readers confirm more than once before you send them emails. Often people will make typos when entering their email address. Making them enter their email twice will help to cut down instances of mistakes like these, and it will ensure that your emails reach them.

TIP! With any email marketing materials, limit the use of graphics. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs.

As said previously, business owners must use proper protocol with marketing with email. Your clients will quickly unsubscribe from your mailing lists if you do not treat them with the respect they deserve. If you want happy, satisfied customers who look forward to receiving emails from you, take note of the advice provided here.

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